The starting point for the brand was to create a distinctive and contemporary identity for a company combining long-term expertise with a fresh approach to the world of crafts. The visual language needed to communicate quality and experience while remaining warm, approachable and inspiring.

The concept is built around the idea of creativity, materiality and colour. A clean and flexible visual system creates a strong foundation for the growing product range, allowing different yarn collections and colours to become an integral part of the brand experience.

The result is a modern and recognisable identity that brings together experience, quality and creativity, giving Soffie Crafts a distinctive presence in the competitive world of yarn and crafts.