No Bananas
Identity design. The No Bananas project was a large-scale brand refresh designed to bring together a visual language that had previously evolved in different directions over time and across separate touchpoints. The core idea was to rethink the existing perception of the brand: instead of a fragmented and superficial identity, the result is a clear, flexible, and cohesive brand world that works consistently across every point of contact. Rebranding made in 2024.
The work included restructuring and expanding the brand’s core elements, from the logo system to packaging, retail touchpoints, and advertising concepts. The goal was not only to update the visual identity, but to strengthen the overall brand experience so it feels distinctive, contemporary, and memorable in every use case.
In developing the new solution, a playful, energetic, and bold tone became central, supporting No Bananas’ character and helping the brand stand out on shelf, in campaigns, and in everyday customer interactions. The result is a unified design system that gives the brand more clarity, impact, and room for future applications.